AI Insights · Timothy · April 2022
Top 5 Beauty Retail iOS Apps in Colombia: Q1 2022 Performance
Explore the download, revenue, and active user trends for the top 5 beauty retail apps on iOS in Colombia during the first quarter of 2022.
The first quarter of 2022 saw interesting trends among the top 5 beauty retail apps on iOS in Colombia. Here’s a closer look at the performance metrics of each app, based on data from Sensor Tower.
Natura (Oficial) experienced a steady increase in weekly downloads, starting at 336 in late December and peaking at 433 in the week of January 24. Active users followed a similar pattern, growing from 1.5K to around 1.8K by the end of March.
Shoppe LK showed a significant rise in weekly downloads, beginning the year with 50 and reaching 292 by early March. Active users also saw growth, from 97 at the start of January to 257 in the first week of March.
Mary Kay® Interactive Catalog had a varied download trend, with numbers fluctuating between 71 and 167 throughout the quarter. Active users increased from 274 at the end of December to 336 by early March, maintaining a relatively stable user base.
FOREO For You saw a decline in weekly downloads, starting from 62 in late December and dropping to 1 in March. Despite this, active users remained relatively stable, fluctuating between 275 and 400 throughout the quarter.
Think Dirty – Shop Clean had inconsistent download metrics, with numbers peaking at 59 in early January and dropping to single digits in March. Active users showed a slight but steady decline from 219 at the end of December to 212 by the end of March.
For more detailed insights and data on app performance, visit Sensor Tower.
